“Human-centered design and innovation is something everyone in business should be practicing,” Roescher said. “If we can help introduce methodologies like ours to students and the future innovators of our world, we’ll do it every chance we can.”
Nine second-year MBA students learned how to define market opportunities, build research protocols for contextual inquiry and in-field research, design prototypes based on qualitative and quantitative insights, empathetically interview and observe people in the field and then create and present a business case based on their lessons and research.
“The overall experience was extremely positive,” Ayla Olvera (MBA ’20) said. “This experience, and in particular the process, is something I look forward to sharing with my teams in the future.”
The students were joined by Richard Saouma, associate dean for MBA, EMBA and professional master’s programs; Ken Szymusiak, managing director for the Burgess Institute for Entrepreneurship and Innovation; and Travis Corrigan, a veteran operator and expert in digital product management from Los Angeles who flew to East Lansing every week to provide training and scaffolding for MBA students.
“Sanjay Baskaran has selflessly opened countless doors for our MBA students, from enabling special courses to personally delivering Broad MBA resumes to senior tech leaders — his kindness is incredibly humbling,” Saouma said.
“Handsome had the courage to pull us in behind the curtain, onboard us to their proven processes and hold Broad MBA students accountable for the same deliverables with gentle nudges along the way,” he continued. “Bridging the knowledge–doing gap is nearly impossible in a traditional classroom, which is why we are infinitely grateful for any and all opportunities that afford students safe, real-world at-bats where they can develop the muscle memory to confidently deliver everything they’ve learned in the classroom to the unbounded opportunities awaiting them beyond Broad.”
With the support from alumni like Baskaran, we have been able to grow our programs and enhance learning experiences for Broad students. Whether they’re taking the time to reconnect, showing their support or simply working together to have a bigger impact, our alumni step up and prove that Spartans Will.